Principles of Services Marketing - Softcover

Palmer, Adrian

Softcover

ISBN 10: 0077129512 ISBN 13: 9780077129514

Verlag: McGraw-Hill Education / Europe, Middle East & Africa, 2011

Über diesen Titel

Reseña del editor:

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.

New for this edition....

·Increased coverage of the customer experience ·Highlights Web 2.0 for peer-to-peer interaction.

·More on social networking sites and mobile internet

·Focus on how the credit crunch impacts services marketing

·Emphasis on ecological issues and their implications for marketing services

Biografía del autor:

Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.

Über diese Auflage

• Verlag: McGraw-Hill Education / Europe, Middle East & Africa
• Erscheinungsdatum: 2011
• ISBN 10: 0077129512
• ISBN 13: 9780077129514
• Einband: Tapa blanda
• Auflage: 6
• Anzahl der Seiten: 368