Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases - Softcover

Thompson Jr, Arthur; Janes, Alex; Peteraf, Margaret; Sutton, Ciara; Gamble, John; Strickland Iii, A.

Softcover

ISBN 10: 007713723X ISBN 13: 9780077137236

Verlag: McGraw-Hill Education / Europe, Middle East & Africa, 2013

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Reseña del editor

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Biografía del autor

Arthur A. Thompson, Jr., earned his B.S and Ph.D. degrees in economics from The University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of The University of Alabama's College of Commerce and Business Administration for 24 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or co-authored five textbooks and six computer-based simulation exercises. His textbooks and strategy simulations have been used at well over 1,000 college and university campuses worldwide. Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner. Dr.Thompson and his wife of 56 years have two daughters, two grandchildren, and a Yorkshire terrier.

Details zur Ausgabe

• Verlag: McGraw-Hill Education / Europe, Middle East & Africa
• Erscheinungsdatum: 2013
• ISBN 10: 007713723X
• ISBN 13: 9780077137236
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 648