Exploring Innovation - Softcover

Smith, David

Softcover

ISBN 10: 0077158393 ISBN 13: 9780077158392

Verlag: McGraw-Hill Inc.,US, 2015

Inhaltsangabe

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:

• A greater emphasis on what innovation involves.
• A new chapter on Value Capture.
• Expanded coverage on Services and Process Innovations.
• Two new chapters covering Global and Green trends in innovation.
• 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

Über diesen Titel

Über die Autorin bzw. den Autor

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

Details zur Ausgabe

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0077158393
• ISBN 13: 9780077158392
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 360
• Kontakt zum Hersteller: McGraw-Hill Education; https://www.mheducation.co.in/; ; Via Verdi, 8; Assago Milano; 20090; Italien