Service Management: Operations, Strategy, Information Technology - Hardcover

Fitzsimmons, James A.; Fitzsimmons, Mona J.

 
9780077228491: Service Management: Operations, Strategy, Information Technology
Hardcover
ISBN 10: 0077228499 ISBN 13: 9780077228491
Verlag: McGraw-Hill Education - Europe, 2007

Inhaltsangabe

Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services. New material on Professional Service Firms highlights IBM’s initiative to establish a Service Science, Management, and Engineering discipline. The Sixth Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. The ancillary package includes student CD-ROM and Website that includes self-test quizzes, video clips, ServiceModel Software, and the Mortgage Service Game.

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Über die Autorin bzw. den Autor

James A. Fitzsimmons is Seay Professor of Business Emeritus, McCombs School of Business, The University of Texas at Austin.

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Verlag
McGraw-Hill Education - Europe
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0077228499
ISBN 13 
9780077228491
Einband
Gebundene Ausgabe
Auflage
6
Anzahl der Seiten
537
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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