MP International Business with CESIM Global Challenge Simulation Access Card - Hardcover

Ball, Donald; Geringer, Michael; Minor, Michael; Mcnett, Jeanne

Hardcover

ISBN 10: 0077606124 ISBN 13: 9780077606121

Verlag: McGraw-Hill Education, 2012

Inhaltsangabe

Book by Ball Donald Geringer Michael Minor Michael McNett

Über diesen Titel

Reseña del editor:

International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

Biografía del autor:

Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2012
• ISBN 10: 0077606124
• ISBN 13: 9780077606121
• Einband: Tapa dura
• Anzahl der Seiten: 536