Essentials of Strategic Management: The Quest for Competitive Advantage - Softcover

Gamble, John; Thompson Jr., Arthur; Peteraf, Margaret

Softcover

ISBN 10: 0078029287 ISBN 13: 9780078029288

Verlag: McGraw-Hill Education, 2012

Inhaltsangabe

Book by Gamble John Thompson Jr Arthur Peteraf Margaret

Über diesen Titel

Reseña del editor

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Biografía del autor

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

Details zur Ausgabe

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2012
• ISBN 10: 0078029287
• ISBN 13: 9780078029288
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 3
• Anzahl der Seiten: 560