Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING) - Hardcover

Kinnear, Thomas C.; Taylor, James R.

 
9780079122520: Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)
Hardcover
ISBN 10: 0079122523 ISBN 13: 9780079122520
Verlag: McGraw-Hill Inc.,US, 1996

Inhaltsangabe

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0079122523
ISBN 13 
9780079122520
Einband
Tapa dura
Anzahl der Seiten
888
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780070347571: Marketing Research: an Applied Approach (MCGRAW HILL SERIES IN MARKETING)

Vorgestellte Ausgabe

ISBN 10:  0070347573 ISBN 13:  9780070347571
Verlag: McGraw-Hill Inc.,US, 1991
Hardcover