Demonstrates how any organization can integrate its existing database and point-of-sales activity into its web site. Chapters explore the possibilities and limitations of a cyberstore; using Java and other tools to enhance design and functionality of a web site; processing transactions; determining implementation and maintenance costs; integrating multiple products, as well as pay-per-view documents; and integrating Cyber transactions with existing accounting systems. The CD-ROM features sample online order form templates and tools for gathering data from customers. Annotation c. by Book News, Inc., Portland, Or.
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