Building a Chain of Customers: Linking Business Functions to Create the World Class Company - Hardcover

Schonberger, Richard J.

 
9780091745998: Building a Chain of Customers: Linking Business Functions to Create the World Class Company
Hardcover
ISBN 10: 0091745993 ISBN 13: 9780091745998
Verlag: Random House Business Books, 1990

Inhaltsangabe

The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between and within departments form a continuous "chain of customers" extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.

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Reseña del editor

The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between and within departments form a continuous "chain of customers" extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Random House Business Books
Erscheinungsdatum
1990
Sprache
Englisch
ISBN 10 
0091745993
ISBN 13 
9780091745998
Einband
Tapa dura
Anzahl der Seiten
349
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Softcover