Understanding and Designing Market Research - Softcover

Webb, John R.

 
9780127392219: Understanding and Designing Market Research

Inhaltsangabe

Looks at the varied and sometimes complicated array of techniques which is known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission and use research in business.

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9781861524645: Understanding & Designing Marketing Research

Vorgestellte Ausgabe

ISBN 10:  1861524641 ISBN 13:  9781861524645
Verlag: Cengage Learning EMEA, 1999
Softcover