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New PR Toolkit, The: Strategies for Successful Media Relations (Financial Times Prentice Hall Books) - Softcover
Inhaltsangabe
The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.
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Über die Autorin bzw. den Autor
Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 20 + year veteran in PR and marketing, she is the author of five FT Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional, Putting the Public Back in Public Relations, and PR 2.0: New Media, New Tools, New Audiences.
Deirdre speaks both nationally and internationally on the topics of PR, social media and marketing. She is a recognized PR blogger at PR 2.0 strategies, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.
THOMAS J. DeLOUGHRY is a freelance writer with more than 15 years of experience in journalism. He is a former Executive Editor of Internet World magazine, where he had a front-row seat for the dot-com craze. He began writing about information technology for The Chronicle of Higher Education, a Washington, D.C.-based weekly, in 1987 when the Internet was primarily the domain of professors and researchers. He's also been a Contributing Editor to InternetWeek magazine and has written for several other magazines and newspapers.
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The New PR Toolkit: Strategies for Successful Media Relations (Financial Time.
Verlag:
Financial Times Prentice Hall, 2003
ISBN 10: 0130090255
ISBN 13: 9780130090256
Neu
Taschenbuch
Anbieter: unifachbuch e.K., Köln, NRW, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neu -'The New PR Toolkit' delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization. 272 pp. Englisch. Bestandsnummer des Verkäufers INF1000034939
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The New PR Toolkit: Strategies for Successful Media Relations (Financial Times (Prentice Hall))
Verlag:
Financial Times/ Prentice Hall, 2003
ISBN 10: 0130090255
ISBN 13: 9780130090256
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Paperback
Anbieter: Brit Books, Milton Keynes, Vereinigtes Königreich
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Paperback. Zustand: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Bestandsnummer des Verkäufers 4017385
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The New PR Toolkit : Strategies for Successful Media Relations
Verlag:
Pearson Education, Limited, 2003
ISBN 10: 0130090255
ISBN 13: 9780130090256
Gebraucht
Softcover
Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Good. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 273781-75
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The New PR Toolkit: Strategies for Successful Media Relations
Anbieter: Cheryl's Books, Vinemont, AL, USA
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Paperback. Zustand: Good. Hardback with dust jacket in good condition. Bestandsnummer des Verkäufers JULY1715B0126084
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The New Pr Toolkit: Strategies for Successful Media Relations
Anbieter: Giant Giant, Reston, VA, USA
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paperback. Zustand: Very Good. Very Good condition.Crisp pages. Clean cover and pages. Book shows minimal shelf wear. No highlighting/marking. Not Satisfied? Contact us to get a refund. Bestandsnummer des Verkäufers AUS-23_2_165
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