Introduction to E-Commerce: United States Edition - Softcover

Turban, Efraim; King, David R.

 
9780130094056: Introduction to E-Commerce: United States Edition
Softcover
ISBN 10: 0130094056 ISBN 13: 9780130094056
Verlag: Pearson, 2002

Inhaltsangabe

Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0130094056
ISBN 13 
9780130094056
Einband
Taschenbuch
Anzahl der Seiten
537
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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Softcover