Verwandte Artikel zu Marketing for Hospitality and Tourism: International...
Inhaltsangabe
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagPearson
- Erscheinungsdatum1998
- ISBN 10 0130110310
- ISBN 13 9780130110312
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten816
- Kontakt zum HerstellerNicht verfügbar
EUR 1,47
EUR 9,78 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerSuchergebnisse für Marketing for Hospitality and Tourism: International...
Foto des Verkäufers
Marketing for Hospitality and Tourism: International Edition
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Bestandsnummer des Verkäufers wbb0024692360
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Hospitality and Tourism
Verlag:
Pearson Education, Limited, 1998
ISBN 10: 0130110310
ISBN 13: 9780130110312
Gebraucht
Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 2nd Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 50588772-20
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Marketing Hospitality and Tourism
Verlag:
Pearson Education, Limited, 1998
ISBN 10: 0130110310
ISBN 13: 9780130110312
Gebraucht
Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP9837299
Anzahl: 1 verfügbar