Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century - Softcover
Inhaltsangabe
A hip but not trendy guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia,
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Reseña del editor
In Cutting Edge Advertising, one of the world's leading creatives offers a step-by-step plan for creating outstanding 21st century print advertising. Along the way, he presents more than 300 of the world's best ads -- each discussed, analyzed and critiqued, frankly and provocatively, by the brilliant creatives responsible for them. Globally-respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith, Bob Barrie, Neil French and Jeff Goodby -from the world's most admired advertising agencies -- share their secrets in a carefully structured, inspirational journey through the process of creating truly great advertising. No other book covers the subject so completely -from research and strategy, through concept and crafting, and beyond. This book demolishes worn-out advertising myths that may have been true in the '50s and '60s -- replacing them with 21st century techniques that work now! You'll find a full chapter on how to come up with great ideas, specific guidance on the craft of art direction and copy, and great advice for nurturing your own career in advertising. This book is a goldmine for every advertising agency copywriter, art director, and account supervisor; in-house agency; and for every newcomer to the field.
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G013012897XI4N00
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G013012897XI4N00
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G013012897XI3N00
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G013012897XI5N00
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
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Paperback. Zustand: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G013012897XI5N10
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
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Hardback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR004446485
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR002305581
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EUR 1,90
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EUR 6,39
Von Vereinigtes Königreich nach USA
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