Market-Based Management: Strategies for Growing Customer Value and Profitability - Softcover

Best, Roger J.

Softcover

ISBN 10: 0130145467 ISBN 13: 9780130145468

Verlag: Pearson, 2000

Inhaltsangabe

Book by Best Roger J

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Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2000
• ISBN 10: 0130145467
• ISBN 13: 9780130145468
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 416