Introduction to Integrated Marketing Communications: First Canadian Edition - Hardcover

Burnett, Prof John; Moriarty, Sandra; Grant PH.D., Stephen E.

 
9780130156686: Introduction to Integrated Marketing Communications: First Canadian Edition
Hardcover
ISBN 10: 013015668X ISBN 13: 9780130156686
Verlag: Prentice Hall Canada, 2000

Inhaltsangabe

Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions.

This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Prentice Hall Canada
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
013015668X
ISBN 13 
9780130156686
Einband
Gebundene Ausgabe
Anzahl der Seiten
640
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien