Instant Advantage.com: Winning Strategies for the Online Economy - Softcover

Mendonca, Stephen

Softcover

ISBN 10: 0130179086 ISBN 13: 9780130179081

Verlag: Prentice Hall, 2000

Inhaltsangabe

For courses in e-Commerce and Online Business.

This step-by-step e-commerce/online business guide is designed to help business decision makers get up to Internet-speed quickly and easily and involved in building e-commerce/ebusiness strategies and solutions. It addresses the massive changes now taking place in the course of e-commerce, and lays out the new rules of engagement. It gives them an “instant advantage” by providing proven, real-world approaches to transforming businesses for success in the online community.

Über diesen Titel

Über die Autorin bzw. den Autor

STEVE KIRCHOFF is Vice President of Strategic Marketing for Compaq Computer Corporation's Solutions and Services Group (ESSG), responsible for Compaq's Internet computing vision, alignment of products and solutions, and ESSG business partner and marketing strategies. A native of Indiana, Kirchoff holds a Bachelor's degree in Business and Finance, and a Master's degree in Business Administration.

STEPHEN MENDONCA is a technology marketing professional with an extensive background in the computer industry and higher education. He entered Compaq in 1997, after a long career at IBM. At Compaq, he is responsible for creating strategic e-initiatives that will yield market differentiation and customer value. He holds graduate and postgraduate degrees in philosophy, communications, and English literature.

Details zur Ausgabe

• Verlag: Prentice Hall
• Erscheinungsdatum: 2000
• ISBN 10: 0130179086
• ISBN 13: 9780130179081
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Nicht verfügbar