Essentials of Strategic Management - Softcover

Hunger, J. David; Wheelen, Thomas L.

 
9780130196002: Essentials of Strategic Management
Softcover
ISBN 10: 0130196002 ISBN 13: 9780130196002
Verlag: Pearson, 2000

Inhaltsangabe

For undergraduate and graduate courses in Strategic Management and Business Policy.

A short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal as are examples. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

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Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials―and just the essentials―of the most important concepts and techniques in strategic management.

Rigorous yet manageable, the book's ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management.

This new edition will show you:

  • The cncept of the learning organization as a way to involve everyone in strategic management.
  • The impact of hyper-competition on industry analysis and competitive strategy.
  • How value chain analysis can be used to assess a company's strengths and weaknesses.
  • The importance of core and distinctive competencies.

For more information on learning and teaching aids available with this Second Edition, visit: www.prenhall.com/phbusiness

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Verlag
Pearson
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0130196002
ISBN 13 
9780130196002
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
203
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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