Principles of Marketing, Canadian Edition - Hardcover

Kotler, Philip; Armstrong, Gary; Cunningham, Peggy H.

Hardcover

ISBN 10: 0130286419 ISBN 13: 9780130286413

Verlag: Prentice-Hall (Canada), 2001

Über diesen Titel

Reseña del editor:

For courses in Principles of Marketing. This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to reflect the impact of the Internet and the trend toward globalization, and refined and condensed coverage of some topics to produce a more compact, streamlined text.

Über diese Auflage

• Verlag: Prentice-Hall (Canada)
• Erscheinungsdatum: 2001
• ISBN 10: 0130286419
• ISBN 13: 9780130286413
• Einband: Tapa dura
• Anzahl der Seiten: 800