Managing Technology and Innovation for Competitive Advantage - Softcover

Narayanan, V.K.

 
9780130305060: Managing Technology and Innovation for Competitive Advantage
Softcover
ISBN 10: 0130305065 ISBN 13: 9780130305060
Verlag: Pearson, 2000

Inhaltsangabe

A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives.

The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today―e.g., globalization, time compression, technology integration―and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes―T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation―are followed throughout.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0130305065
ISBN 13 
9780130305060
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
528
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar