Managing Technology and Innovation for Competitive Advantage - Softcover

Narayanan, V.K.

 
9780130305060: Managing Technology and Innovation for Competitive Advantage
Softcover
ISBN 10: 0130305065 ISBN 13: 9780130305060
Verlag: Pearson, 2000

Inhaltsangabe

A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives.

The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today―e.g., globalization, time compression, technology integration―and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes―T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation―are followed throughout.

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Verlag
Pearson
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0130305065
ISBN 13 
9780130305060
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
528
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien