GAINING AND SUSTAINING COMPETITIVE: United States Edition (SIN COLECCION) - Hardcover

AA.VV.

Hardcover

ISBN 10: 0130307947 ISBN 13: 9780130307941

Verlag: PEARSON UNIVERSIDAD, 2001

Inhaltsangabe

1

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Críticas:

"I love the strong disciplinary foundation in I/O economics and financial economics. This more than anything distinguishes the book from its peers." - Dr. Brain Shaffer, University of Maryland, College Park"I like that the subjects are presented completely with topics organized around strategies, not environments. Also, I like that strategy formulation and implementation are discussed together rather than as separate topics." - Dr. Jacquelynne McLellan, Frostburg State University"The single thing I like best about this test is its excellent grounding in the strategy literature. As one who tries to bring current research into the classroom and be very up front about where the literature is in flux, I - and the students - really appreciate the way this text opens up the theory." - Dr. Ken A. Smith, Syracuse University

Reseña del editor:

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.

Über diese Auflage

• Verlag: PEARSON UNIVERSIDAD
• Erscheinungsdatum: 2001
• ISBN 10: 0130307947
• ISBN 13: 9780130307941
• Einband: Tapa dura
• Anzahl der Seiten: 600