Marketing: Connecting with Customers - Softcover

Harrell, Gilbert D.

Softcover

ISBN 10: 0130334944 ISBN 13: 9780130334947

Verlag: Pearson, 2001

Inhaltsangabe

Fall '02 courses will receive 3 hole-punched/loose-leaf edition with FREE Marketing Plan Pro. This text communicates precisely what today's outstanding marketers do―CONNECT with their customers―through technology, through relationships, and with diversity―globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the author's years of teaching, research, and consulting experience with a bias for action and application to real-world issues and forces. In particular, it shows how the Internet has transformed how this "connecting" takes place.

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Reseña del editor

Fall '02 courses will receive 3 hole-punched/loose-leaf edition with FREE Marketing Plan Pro. This text communicates precisely what today's outstanding marketers do-CONNECT with their customers-through technology, through relationships, and with diversity-globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the author's years of teaching, research, and consulting experience with a bias for action and application to real-world issues and forces. In particular, it shows how the Internet has transformed how this "connecting" takes place.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0130334944
• ISBN 13: 9780130334947
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 640
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar