Marketing: An Introduction, Canadian Edition - Softcover

Armstrong, Gary; Kotler, Philip; Cunningham, Peggy H.; Mitchell, Peter

 
9780130391278: Marketing: An Introduction, Canadian Edition

Inhaltsangabe

Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

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Reseña del editor

Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.