Customer-Centered Design: A New Approach to Web Usability - Softcover

Chandler, Kreta; Hyatt, Karen

Softcover

ISBN 10: 0130479624 ISBN 13: 9780130479624

Verlag: Prentice Hall, 2002

Inhaltsangabe

This book is a practical guide to understanding the web page design and usability factors needed for the eShelf - the online store shelf. In this book, the authors bring their unique knowledge and insight to help you learn how to create a conceptual framework for your web design that is targeted to the individual consumer and the basic rules of managing the customer relationship.

Über diesen Titel

Über die Autorin bzw. den Autor

KRETA CHANDLER is an e-commerce expert for HP's Imaging & Printing Group and consults with online stores on improving the customer shopping experience. She is an international award-winning author of HP Visual User Environment learning products and has extensive experience in customer shopping behavior research and e-tail and catalog marketing.

KAREN HYATT develops marketing and legal strategy for HP's largest business. She has served as a consultant for major retailers and industry associations and has extensive experience in retail theft prevention and competitive intelligence. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category marketing plans and retail consumer behavior analysis.

Details zur Ausgabe

• Verlag: Prentice Hall
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0130479624
• ISBN 13: 9780130479624
• Einband: Tapa blanda
• Anzahl der Seiten: 320
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar