Strategic Management: Concepts: United States Edition - Softcover

David, Fred R.

Softcover

ISBN 10: 0130497940 ISBN 13: 9780130497949

Verlag: Pearson, 2002

Inhaltsangabe

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter―globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included.

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Reseña del editor

For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0130497940
• ISBN 13: 9780130497949
• Einband: Tapa blanda
• Anzahl der Seiten: 368
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien