ActiveBook, Principles of Marketing - Softcover

Kotler, Philip T.; Armstrong, Gary

Softcover

ISBN 10: 0130648531 ISBN 13: 9780130648532

Verlag: Pearson, 2002

Inhaltsangabe

For courses in Principles of Marketing.

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

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Reseña del editor

For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0130648531
• ISBN 13: 9780130648532
• Einband: Tapa blanda
• Anzahl der Seiten: 544
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien