Service Management and Operations - Softcover

Cengiz, Haksever; Barry, Render

Softcover

ISBN 10: 0130813389 ISBN 13: 9780130813381

Verlag: Financial Times Prentice Hall, 2000

Inhaltsangabe

for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

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Reseña del editor

for undergraduate and graduate courses in Service Management or Service Operations Management. This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0130813389
• ISBN 13: 9780130813381
• Einband: Tapa blanda
• Anzahl der Seiten: 608
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien