The text provides a comprehensive review of the major principles of behavior in operand conditioning. Pavlovian conditioning, social learning theory, and cognitive behaviorism. The text's strength is its emphasis on understanding behavior principles and their applications through everyday, life examples rather than experiments.
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Explains each behaviour principle using examples from real life. This third edition text concludes each chapter with a concise summary and features a new emphasis on behaviour modification.
The text provides a comprehensive review of the major principles of behavior in operand conditioning. Pavlovian conditioning, social learning theory, and cognitive behaviorism. The text's strength is its emphasis on understanding behavior principles and their applications through everyday, life examples rather than experiments.
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