The E-Business (R)Evolution. Living And Working In An Interconnected World - Softcover

Amor, Daniel

 
9780130851239: The E-Business (R)Evolution. Living And Working In An Interconnected World

Inhaltsangabe

The E-business (R)evolution is a complete handbook and briefing for every entrepreneur and executive making e-business plans. Start by understanding the six phases of e-business, from "Hello, I'm Online, Too" through "One World-One Computer." Discover where you fit today-and where you should be. Build the case for e-business, including e-commerce,- then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. COVERAGE INCLUDES: - Planning for e-business: back office systems, technology choices, ISPs, and architecture - Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more - Building "sticky" sites: how to attract and retain customers - Search engines, corporate portals, intelligent agents, and beyond - Internet-based shopping, procurement, and operations technologies - and their business implications - What you need to know about Web security

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Über die Autorin bzw. den Autor

Daniel Amor is an e-business consultant for Hewlett-Packard in Germany. He is currently involved in several large e-business projects throughout Europe.

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