Accelerating Customer Relationships. Using Crm And Relationships Technologies: Using CRM and Relationship Technologies - Hardcover

Swift, Ronald-S

Hardcover

ISBN 10: 0130889849 ISBN 13: 9780130889843

Verlag: Pearson, 2000

Inhaltsangabe

In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "InfoStructures" that deliver breakthrough profitability and customer loyalty. Ron Swift walks you step-by-step through integrating all customer "touchpoints'': retail sites, the Web, call centers, branches, telemarketing, direct mail, Internet portals, and beyond. Swift covers every aspect of enterprise-wide relationship management-strategies, processes, platforms, software, database, methodologies, partnerships, channels, and more. Through practical examples and case studies, you'll discover how to: - Identify your most profitable customers and find more just like them - Shorten your sales cycle by anticipating customer needs and desires - Manage your channel partnerships and all relationships more profitably - Maintain customer privacy and confidentiality while benefiting from profiling - Calculate the economic value of customer relationship management - Discover the key factors that make or break CRM and I/S projects The high-value, loyal customer is the No. 1 focal point for growth organizations worldwide! Today's relationship technologies give you an unprecedented opportunity to strengthen and deepen the customer relationships you care about most. This is the key-and the edge-to 21st century success for most businesses. Let Ron Swift show you how to do it-before your competitors do!

Über diesen Titel

Über die Autorin bzw. den Autor

RONALD S. SWIFT is Vice President and a key Strategist for Customer Knowledge Solutions at NCR Corporation, the world's leading provider of Relationship Technologies that expand and enhance relationships with customers.

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Leverage people, processes, activities, information, and technologies to...

• Acquire new, more profitable customers
• Build long-term customer loyalty
• Serve every customer as an individual
• Drive powerful marketing opportunities
• Increase profits and shareholder value!

The start-to-finish guide to breakthrough customer relationship management!

In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step by step through integrating every customer touchpoint: retail, Web, call center, and beyond. Swift covers every aspect of enterprise-wide relationship management—strategies, processes, partnerships, platforms, software, methodologies, and more. Through proven methods, practical examples, and case studies, you'll discover how to create the customer-centric environment to:

• Identify what your most profitable customers share in common-then find more customers just like them!
• Shorten your sales cycle by anticipating your customer's requirements and expectations more accurately
• Manage your channel partnerships and other relationships more profitably
• Maintain customer privacy and confidentiality while gaining the benefits of profiling
• Calculate the economic value of customer relationship management
• Discover the key factors that make or break CRM for your organization

The high-value, loyal customer is the #1 key focal point for growth organizations worldwide! Today's relationship technologies give you an unprecedented opportunity to strengthen and deepen the customer relationships you care about most. Ronald S. Swift can show you how to do it-before your competitors do!

"Ron Swift's book is designed to help you tie the loyalty knot with your customers. It has the tools, the framework, and the know-how to deliver customers and profits."
— Martha Rogers, Ph.D.,
Peppers and Rogers Group
and co-author of The One to One Future and One to One B2B

"When your customers know you know them, your business is bound for success. Ron Swift's book provides the tools, the framework, and the know-how to build rock solid CRM and DW strategies to deliver customers and profits. Ron continues his excellence with profound and practical knowledge and advice."
— Bill Inmon,
Father of the Data Warehousing concept,
and author of 30 books on Data Warehousing, Decision Support, and Database Technology

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2000
• ISBN 10: 0130889849
• ISBN 13: 9780130889843
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 480
• Kontakt zum Hersteller: Nicht verfügbar