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For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behaviour : Buying, Having, and Being
Verlag:
Pearson Education, Limited, 2001
ISBN 10: 0130890596
ISBN 13: 9780130890597
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 8108104-6
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