For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.17. Bestandsnummer des Verkäufers G0130890596I3N00
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Anbieter: Ammareal, Morangis, Frankreich
Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers E-667-436
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