Business Communication: Discovering Strategy, Developing Skills - Hardcover

Bienvenu, Sherron; Timm, Paul R.

Hardcover

ISBN 10: 0130913138 ISBN 13: 9780130913135

Verlag: Pearson, 2002

Inhaltsangabe

This concise book teaches basic business concepts as they relate to communication. Basing the text on a consistent Strategic Communication Model, readers are given a template for creating and delivering appropriate and effective messages via a variety of media and in a wide range of contexts.

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Reseña del editor

A twenty-first century view of business and a process approach are encompassed, showing readers the process of communicating as people in today's business world communicate and identifying tips for maximizing communication in an information-saturated world. Interesting layout, design and readability provide readers with focused, concise, and directly applicable examples, assignments and application activities as well as a lively, conversational writing style. Communication in a global workplace is emphasized, helping readers approach communication with multi-cultural audiences as a fundamental skill. Visual communication skills are illustrated, teaching readers to use visuals such as PowerPoint in oral presentations. A valuable reference for corporate training.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0130913138
• ISBN 13: 9780130913135
• Einband: Tapa dura
• Anzahl der Seiten: 512
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar