Advertising Ethics - Softcover

Edward, Spence; Heekeren Brett, Van

Softcover

ISBN 10: 0130941212 ISBN 13: 9780130941213

Verlag: Financial Times Prentice Hall, 2004

Inhaltsangabe

Book by Spence Edward Van Heekeren Brett Boylan Series Edi

Über diesen Titel

Reseña del editor:

For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.

Contraportada:

Edward Spence and Brett Van Heekeren identify, examine, and evaluate ethical issues in advertising. The authors understand advertising as "the process of the communication of advertising messages of persuasion directed at consumers..." Combining cases with ethical analysis, the authors focus on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and new technologies in advertising.

Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and social and political ethics.

Über diese Auflage

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2004
• ISBN 10: 0130941212
• ISBN 13: 9780130941213
• Einband: Tapa blanda
• Anzahl der Seiten: 160