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Public Relations Practices: Managerial Case Studies and Problems - Softcover

Center, Allen H.; Jackson, Patrick

 
9780130981530: Public Relations Practices: Managerial Case Studies and Problems
Softcover
ISBN 10: 0130981532 ISBN 13: 9780130981530
Verlag: Pearson, 1995

Inhaltsangabe

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

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Verlag
Pearson
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0130981532
ISBN 13 
9780130981530
Einband
Taschenbuch
Auflage
5
Anzahl der Seiten
574
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien