Contemporary Visual Merchandising and Environmental Design - Softcover

Diamond, Jay; Diamond, Ellen

Softcover

ISBN 10: 0130988847 ISBN 13: 9780130988843

Verlag: Pearson Education Limited, 2003

Inhaltsangabe

This comprehensive and practical book provides an introduction to visual merchandising. The most complete book of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers. A companion CD-ROM provides a wealth of resource materials. This book about retail displays and merchandising focuses on every aspect of visual merchandising (not just fashion apparel), covering facilities design, display forms, materials and props, lighting, color, and visual themes. It describes how the small retailer can energize their displays without spending alot of capital, and presents examples of successful retail merchandising. For visual merchandisers, other display personnel, and owners/managers of retail outlets.

Details zur Ausgabe

• Verlag: Pearson Education Limited
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0130988847
• ISBN 13: 9780130988843
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 384
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien