Technology and Customer Service: Profitable Relationship Building (NetEffect Series) - Softcover

Timm, Paul R.; Jones Ph.D., Christopher G.

 
9780130989901: Technology and Customer Service: Profitable Relationship Building (NetEffect Series)
Softcover
ISBN 10: 0130989908 ISBN 13: 9780130989901
Verlag: Pearson, 2004

Inhaltsangabe

For courses in Technical Customer Service, Marketing, and Sales.

Addressing the use of current technology in building customer loyalty such as call centers, web pages, and customer relationship management (CRM), this easily readable text explains how technology can enhance customer loyalty by exceeding expectations in small but significant ways.  Techno-savvy readers will find this text provides a concise review of the mechanics and a liberal dose of application ideas.  For those who are less familiar with technology, the material will teach basics needed to develop and sustain customer loyalty.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0130989908
ISBN 13 
9780130989901
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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