Crafting Multimedia Text: Websites and Presentations: Websites and Presentations (NetEffect) (NetEffect Series) - Softcover

Moran, Barbara

Softcover

ISBN 10: 0130990027 ISBN 13: 9780130990020

Verlag: Pearson, 2004

Inhaltsangabe

Useful to anyone connected with creating or maintaining a business, journalism, or education-based website, this compact book is packed with information. This unique, exciting book introduces “new media writing” strategies and techniques. Understand how to write and how to display content for websites, slide shows, and other visual presentations. Differentiate between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper). The book is required reading for anyone creating or maintaining websites or electronic slide shows. Just making a website or slide show visually appealing isn't enough. They must also be well-written to maximize effectiveness. This cutting-edge book covers the following topics: the definition of multimedia writing; the importance of words; creating content; making words work; writing with style; words as graphic elements; formatting text; and website considerations. An excellent guide for CEOs, Web developers, Editors, Publishers, Project Managers, Sales and Marketing Executives, Webmasters, Creative Directors, Instructional Designers, content providers, Public Relations executives, Communications Directors, Media Relations Directors, Public Information officials, Advertising executives, Development Directors, Web designers, Business trainers and consultants, Educational Directors, Writers, Reporters, Media Trainers, Media Consultants, Community Affairs Directors, Public Affairs Directors, and Managing Editors.

Über diesen Titel

Über die Autorin bzw. den Autor

Barbara Moran spent 20 years in "mainstream news" (as editor of a city magazine and a weekly newspaper, on-air radio news reporter, and staff writer for San Diego Union and Atlanta Constitution). In 1989, she left traditional media to become part of the new Web-based media. She worked for two search engines as an online editor, and she has freelanced extensively online. She wrote The Internet Directory for Kids & Parents (IDG Books) and contributed a chapter on multimedia writing to English for Careers: Business, Professional, and Technical by Leila Smith (Prentice Hall). Founder/ editor of her own K-12 educational Website (www.specialspecies.com), Ms. Moran serves as a communications consultant and teaches Internet-, computer-, and communications-related subjects at the college level (at San Francisco State University and San Mateo Community College District). She has her B.A. in telecommunications from Kent State University and her master's in instructional technology from the School of Education at San Francisco State University. To contact her consulting service, email msbmoran@yahoo.com.

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Here is an excellent resource for those in Journalism, Business, Education, Multimedia writing, Communications, and Web design.

This unique, exciting book introduces new media writing strategies and techniques. Understand how to write and how to display content for websites, slide shows, and other visual presentations. Differentiate between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper).

Introduction

Within the last ten years, the practice of presenting written information on a screen rather than on paper has grown dramatically. The essence of multimedia communications is its interactivity and the fact that you write in layers rather than a linear, traditional way. For those who may be Trekkies, I compare it to Mr. Spock s three-dimensional chess game, which he liked to play on Star Trek. Unlike traditional chess, which is played on a flat, linear, one-dimensional surface, his Tri-D Chess is a three dimensional form of chess that requires its users to consider plays on a multi-dimensional platform. Not only must they consider the linear move in front of them, but they must also ponder the impact of those moves on separate, clear boards located above and below the main board.

Each piece impacts a number of levels. Players have to remain aware of how every piece on every level interrelates. This reminds me of the challenge of multimedia writing. Not only must you ponder the linear story you must write on the main level, but also you must consider upper levels and lower levels accessible by hyperlinks or mouse clicks. You have to think about how each word connects to words on screens not yet visible. It is a form of three-dimensional writing that we are only beginning to comprehend, much less master.

Each piece of information impacts a number of levels. Writers have to remain aware of how every level interrelates. The computer screen through the development of websites and presentation software such as MS PowerPoint is now used interchangeably with paper as an output device for information.

• · What types of information are more suited for output to the computer screen vs. paper?
• · How does reading information on paper compare with viewing written information on a computer screen (or projector screen)?
• · Should information be presented in the same way for paper as for the computer screen?
• · Are currently accepted multimedia emphasis techniques (such as moving text) enhancements or distractions?

Research into these areas is new, but certain conventions have emerged. This book will examine the current state-of-the-art implementation of multimedia writing. It will show differences between viewers (those who see information projected on a screen) and readers (those who read information on paper). - Barbara Moran

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0130990027
• ISBN 13: 9780130990020
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 235
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien