Strategic Management: Concepts and Cases: International Edition - Softcover

David, Fred R.

 
9780131123724: Strategic Management: Concepts and Cases: International Edition
Softcover
ISBN 10: 0131123726 ISBN 13: 9780131123724
Verlag: Pearson, 2002

Inhaltsangabe

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

A survey of strategic management. Briefest concepts section in the market at 350 pages. Practical, skills focus with over 50 experiential exercises in the concepts portion. All cases are written exclusively for the book. This textbook is available in paperback cases or concepts format. The ninth edition includes. Eight new cases including a new cohesion case on American Airlines! Customize this casebook @ prenhall.com/custombusiness.

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Verlag
Pearson
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0131123726
ISBN 13 
9780131123724
Einband
Taschenbuch
Anzahl der Seiten
832
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien