Writing for the Web: A Practical Guide - Softcover

Jeney, Cynthia L.

 
9780131192362: Writing for the Web: A Practical Guide
Softcover
ISBN 10: 0131192361 ISBN 13: 9780131192362
Verlag: Pearson, 2006

Inhaltsangabe

For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development.

 

Taking a rhetorical approach,Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0131192361
ISBN 13 
9780131192362
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien