Marketing for Hospitality and Tourism: United States Edition - Hardcover

Kotler, Philip T.; Bowen, John T.; Makens Ph.D., James

Hardcover

ISBN 10: 0131193783 ISBN 13: 9780131193789

Verlag: Pearson, 2005

Inhaltsangabe

Book by James C Makens

Über diesen Titel

Reseña del editor:

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2005
• ISBN 10: 0131193783
• ISBN 13: 9780131193789
• Einband: Tapa dura
• Auflage: 4
• Anzahl der Seiten: 960