A Framework for Marketing Management, First Canadian Edition - Softcover

Kotler, Philip R; Keller, Kevin Lane; Cunningham, Peggy H.

 
9780131213456: A Framework for Marketing Management, First Canadian Edition
Softcover
ISBN 10: 0131213458 ISBN 13: 9780131213456
Verlag: Pearson Education Canada, 2007

Inhaltsangabe

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.  

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Discover the Essential Theories and Practices of Successful Marketing Management!

 

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices.

 

Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.  

 

Special features of A Framework for Marketing Management, Canadian Edition:

  • Streamlined coverage that provides a wealth of information in one concise volume.
  • Canadian Marketing Excellence vignettes at the beginning of each chapter that explore marketing management success from a uniquely Canadian perspective.
  • Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today’s fast-paced marketing world.

Visit www.pearsoned.ca for more information on this exciting text as well as other learning resources from Pearson Education Canada.

       

 

 

 

 

 

 

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Verlag
Pearson Education Canada
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0131213458
ISBN 13 
9780131213456
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
337
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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