Essentials of Strategic Management: International Edition - Softcover

Hunger, J. David; Wheelen, Thomas L.

Softcover

ISBN 10: 0131227882 ISBN 13: 9780131227880

Verlag: Pearson, 2002

Über diesen Titel

Críticas

"Essentials of Strategic Management is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material." - J. David Hunger, Thomas L. Wheelen

Reseña del editor

The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2002
• ISBN 10: 0131227882
• ISBN 13: 9780131227880
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 191