Marketing Channels: International Edition - Softcover

Coughlan, Anne T.

Softcover

ISBN 10: 0131275550 ISBN 13: 9780131275553

Verlag: Pearson, 2006

Über diesen Titel

Críticas:

"I think the author's writing style is very readable, understandable, and it is the appropriate level for my students." - Northern Arizona University reviewer " [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging." - Southern Illinois University reviewer "I found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos." - Quinnipiac University reviewer "Strength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market." - Indiana State University reviewer

Reseña del editor:

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2006
• ISBN 10: 0131275550
• ISBN 13: 9780131275553
• Einband: Tapa blanda
• Anzahl der Seiten: 624