Strategic Analysis and Action - Softcover

Crossan, Mary M.; Fry, Joseph N.; Killing, J. Peter

Softcover

ISBN 10: 0131278223 ISBN 13: 9780131278226

Verlag: Prentice Hall, 2005

Inhaltsangabe

Book by Crossan Mary M Fry Joseph N Killing J Peter

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Reseña del editor:

Designed to complement case analysis in university and professional strategic management courses. This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

Über diese Auflage

• Verlag: Prentice Hall
• Erscheinungsdatum: 2005
• ISBN 10: 0131278223
• ISBN 13: 9780131278226
• Einband: Tapa blanda
• Auflage: 6
• Anzahl der Seiten: 232