E-Marketing: United States Edition - Softcover

Strauss, Judy

Softcover

ISBN 10: 0131485199 ISBN 13: 9780131485198

Verlag: Routledge, 2005

Inhaltsangabe

Book by Strauss Judy ElAnsary Adel Frost Raymond

Über diesen Titel

Reseña del editor:

The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.  Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

Reseña del editor:

For courses in Electronic Marketing and Internet Business. This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2005
• ISBN 10: 0131485199
• ISBN 13: 9780131485198
• Einband: Tapa blanda
• Auflage: 4
• Anzahl der Seiten: 480