Marketing Research: A Contemporary View - Hardcover

Burns, Alvin C.; Bush, Ronald F.

Hardcover

ISBN 10: 0131498657 ISBN 13: 9780131498655

Verlag: Pearson, 1995

Inhaltsangabe

Book by Burns Alvin C Bush Ronald F

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Reseña del editor:

This text embodies a process approach, introducing students to an 11 step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications, and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely adopted statistical analysis programs available. A standard in the marketing research industry, SPSS is used by over forty of the top 50 marketing research firms in the United States.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 1995
• ISBN 10: 0131498657
• ISBN 13: 9780131498655
• Einband: Tapa dura
• Anzahl der Seiten: 680