Strategic Management: Concepts and Cases: United States Edition - Hardcover

David, Fred R.

Hardcover

ISBN 10: 0131503499 ISBN 13: 9780131503496

Verlag: Pearson, 2004

Inhaltsangabe

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter―globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

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Reseña del editor

For undergraduate courses in Strategic Management, Strategy, and Business Policy. The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0131503499
• ISBN 13: 9780131503496
• Einband: Tapa dura
• Anzahl der Seiten: 824
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien