Basic Marketing Research: Using Microsoft Excel Data Analysis: United States Edition - Softcover

Burns, Alvin C; Bush, Ronald F.

Softcover

ISBN 10: 0131519514 ISBN 13: 9780131519510

Verlag: Pearson, 2004

Inhaltsangabe

For undergraduate Marketing Research courses.

Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis.  This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.

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Reseña del editor

For undergraduate Marketing Research courses. Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst (R), a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0131519514
• ISBN 13: 9780131519510
• Einband: Tapa blanda
• Anzahl der Seiten: 544
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien