Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition - Hardcover

Malhotra, Naresh K.

Hardcover

ISBN 10: 0131548654 ISBN 13: 9780131548657

Verlag: Pearson, 2005

Inhaltsangabe

For the undergraduate level Marketing Research course.

Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa.   All new videos cases help bring concepts to life.  Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text. 

Über diesen Titel

Reseña del editor

For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0131548654
• ISBN 13: 9780131548657
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 672
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien