Advertising Principles and Effective IMC Practice - Softcover

Wells, William; Moriarty, Sandra; Burnett, John; Lwin, May

Softcover

ISBN 10: 0131676601 ISBN 13: 9780131676602

Verlag: Addison Wesley, 2007

Inhaltsangabe

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.

Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition.

It is the only advertising textbook written with an Effective Advertising perspective within an integrated marketing communication (IMC) context.

It is the only advertising textbook that features Asia Pacific advertisements and perspectives from local practitioners.

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Reseña del editor

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition. It is the only advertising textbook written with an Effective Advertising perspective within an integrated marketing communication (IMC) context. It is the only advertising textbook that features Asia Pacific advertisements and perspectives from local practitioners.

Details zur Ausgabe

• Verlag: Addison Wesley
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0131676601
• ISBN 13: 9780131676602
• Einband: Tapa blanda
• Kontakt zum Hersteller: Nicht verfügbar